Why Using B2C Instead of B2B Ecommerce Platform is a Bad Idea
It all comes down to B2C vs B2B.
We all know that B2B ecommerce is a big deal – a concept that can transform the ecommerce industry and shift customer expectations.
Online shopping has changed the way people purchase today and those common B2C habits are slowly moving into the global B2B market.
You are realizing that it is about a time for your business to get on the B2B bandwagon but you are not really sure how you are going to achieve that.
If you are already running a B2C ecommerce store, you are a halfway there. Now, all you need to do is to set up a website where your retailers can go.
In a situation like this, many wholesales turn to ecommerce platforms like Shopify. Let’s see what a B2B ecommerce platform looks like.
B2B Ecommerce Platform: Why You Should Stick to Purpose-Built B2B Platforms Only
An ecommerce solution that was designed for B2B transactions will be perfectly capable of handling the customers’ needs and complexities of wholesale sales.
The customers should be able to log in and get access to a custom catalog with products and prices that apply to them. Also, they should have the option to see inventory levels and make bulk sections across product variants and different categories.
The ecommerce platform should accommodate businesses selling multiple manufacturers, break quantities by ship dates, and help customers access their order history. Customers should also get access to merchandising guidelines, product training videos, and wholesale marketing.
A purpose-built Top best B2B ecommerce solution should integrate with back office systems, ERP and more.
Other distinctions between B2C and B2B worth mentioning are MSRP and MAP information, minimums and case packs, user-focused payment ship option, complex product variants that are industry or company specific, sales tax privilege, and much more.
Why B2C Ecommerce Platform Can’t Satisfy Your B2B Business Needs
Ecommerce platforms that are designed for B2C online shopping can’t really meet your B2B business needs, goals, and future plans.
Functionalities important for B2B sales like complex payment terms, customer-specific pricing, product exclusions, and etc. don’t really exist on B2C ecommerce platforms. The only way to get access to these functionalities would be a lot of custom and expensive programming, apps or extensions.
You need a competitive platform that will help you build, run, and grow a powerful business. If having programmers on call is absolutely necessary to get a B2C ecommerce platform to operate like B2B ecommerce store, it is important to keep in mind that such projects never go as planned. It is simply too complicated. Some wholesalers decide to hire offshore developers to lower the implementation costs, however, this approach has proven to be ineffective and usually lead to miscommunication.
Another problem is the updates. The more changes you make to use a B2C platform for B2B purposes, the more incompatible the version of the software becomes with a new update. You will have two options – either invest more money and time into making your B2B changes work for each new update or you stick with the old version and accept the fact that your B2B platform never evolves.
Using a B2C platform for running a B2B ecommerce business is a huge mistake leading to fewer improvements and higher costs over time.
Wholesale sales are a part of a complex process with activities that are different from business to business. You need a B2B ecommerce solution that can accommodate the complexities, be adjustable to customize to the needs of your business, and scale as your company grows. Shopify Plus allows you to sell through a customizable B2B store or direct-to-consumer website. This platform makes pleasing your B2B customers easy with all the features and options they have come to expect. If you are ready for high growth click here.